All creatives are property of Kiloo Games
My team and I, delivered screenshots, icons, banners, trailers, and thumbnails.
My team manager informed me we had to find a way to cut 2 weeks of the project to meet an important milestone. Challenges like this motivates me, and knowing this could impact my team and the project negativity, meant I had to find a solution quickly.
I went through possible ways of pulling time out of thin air and neded up doing just that, by looking at time we had already spent. I recommended using a high performing marketability test project we had already completed, as a guideline for Choco Chefs marketablity test.
It meant we could skip 2 weeks of concepting and idea generating, start at production and not just deliver on time but give us the operopportunity to compare the two tests at a later point.
There are many ways to choose a game title, many opinions on what’s right and wrong.
It’s easy to get lost if you walk without a destination in mind, walking in circles cluless to wether you arrived or not.
I recommended to pick two values to define what an ideal title should provide for us and why. The destination might not be perfect, but we knew when we had arrived!
Portfolio by sally storm
Sr. Creative Marketing Manager