Update Production & Workflow Optimization
All creatives are property of Kiloo Games
Update Production
Each month we delivered between 40-60 creatives for the coming update.
Tasks were shared between our small team, rotating the tasks each update.
We were responsible for screenshots, banners, trailers, SoMe content and assisting with UI tasks when needed.
a balance between light, perspective and details
How to capture a game in 5 shots
When creating screenshots and banners, I prioritize:
Staying true to the game, highlighting what makes the update unique, with beautiful details and atmosphere.
Presenting all creatives in an immersive and cohesive visual story, aiming to capture how it feels to play.
we supported over 70 updates with store creatives & marketing content
Workflow optimization
Subway Surfers was an amazing production with a tight update schedule.
Leaving limited time for exploration and content development.
I wanted to increase output and give us freedom to execute new ideas.
a Chronomancer with Creative Efficiency
In an effort to free up time I implemented Unity Preset Guidelines and Photoshop Export Templates.
This led to fewer feedback rounds and corrections required, while ensuring the quality and a consistent style of our creatives.
Freeing up one production week, allowing us to explore concepts more extensively and pursue new content ideas.
creatives ▴before▴ and ▾after▾ implementation
Banners, gameplay and character screenshots promotions included above has been created by me.
Icons and Splash Art Screenshots has been produced by Kiloo Games amazing UI team.
The Buenos Aires gameplay and character promotion screenshots has been created by Sam from my team.