Starshine Odyssey
Project management & Storytelling
All creatives are property of Kiloo Games
Marketability Test project
Translated and clarified a fragmented game concept into a cohesive marketing vision in collaboration with the product owner. Developing a visual storytelling strategy that resonated with the target audience while staying true to the dark theme of the game.
bringing the concept to light through feedback sessions
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how to brighten a dark game
One of the challenges with this game was the dark visuals. Based on earlier tests dark creatives had a negative impact.
As we still had to keep the expectations true to the game, we tried to find a way to add light by adding the frame and clouds in the bottom, pulling the gameplay screenshots forward adding light behind them.