subway surfers
Update Production & Workflow Optimization
All creatives are property of Kiloo Games
Update Production
Each month they delivered between 40-60 creatives for the coming update.
Tasks were shared between her and her small team, rotating the tasks each update.
They were responsible for screenshots, banners, trailers, SoMe content and assisting with UI tasks when needed.
She provided feedback, while Samuel Davenport created the gameplay and character screenshots.
What she did
the 8 most impactful skills
Reviewed and adhered to specific templates, color palettes, typography choices, and other detailed instructions within given guidelines.
Created a visually balanced compositions that felt clam and readable to the viewer. Ensuring the most important elements were noticed first and in the intended order.
Created visuals focused on highlighting the unique elements and characters for each update. While keeping creatives reconizeable across updates, always setting an accuate expectation for the players and how it feels to play the game.
Arranged elements like models and cameras within Unity to create intentional and visually appealing compositions.
Implemented fixed camera settings in Unity for screenshots and character poses. Advocated for use of adjustment layers, masks, and smart objects in Photoshop to preserve image quality, allowing for flexibility in editing and feedback processes'.
Recorded and applied actions to automate repetitive editing tasks and oprtimized the process of exporting in 10+ device resolutions and for 30+ language localizations efficiently.
Documented workflow processes, asset specifications, and technical details for future reference and team collaboration.
Adapted production methods to software and tools, utilizing them in unexpected and creative ways to optimize production and break limitations on creative output.
a balance between light, perspective and details
A selection of banners she built in Unity placing every element intentionally, in Photoshop she finalized each asset and exported for multiple resolutions, using her template system.
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How to capture a game in 5 shots
When creating screenshots and banners, she prioritize:
Staying true to the game, highlighting what makes the update unique, with beautiful details and atmosphere.
Presenting all creatives in an immersive and cohesive visual story, aiming to capture how it feels to play.
She created gameplay and character screenshots.
she supported over 70 updates with store creatives & marketing content
Workflow optimization
Subway Surfers was an amazing production with a tight update schedule.
Leaving limited time for exploration and content development.
She wanted to increase output and give her team freedom to execute new ideas.
She created gameplay and character screenshots.
a Chronomancer with Creative Efficiency
She has a 6th sense when it comes to spotting repeating actions.
In an effort to free up time she implemented Unity Preset Guidelines and Photoshop Export Templates. This led to fewer feedback rounds and corrections required, while ensuring the quality and a consistent style of creatives.
Shorteing production by 1 week, allowing her team to explore concepts more extensively and pursue new content ideas.
creatives before and after implementation
The Unity preset guidelines and Photoshop export templates improved screenshot consistency, while allowing for easy replacement and repurposing of overlay assets.
Before - screenshots were often captured as a flat image in Unity, leaving less room for adjustments and feedback the scene had to respawn.
