Imagination

Why she creates

the master of none

"There is a tremendous allure in getting really good at one thing '...' it's important to me that my tools don't dictate the '...' things I'm able to create. SPECIALIZATION BREEDS ISOLATION & PREVENTS COLLABORATION."

"Every Tool is A Hammer" by Adam Savage

MythBusters' might be what IGNITED her PASSION FOR THE CREATIVE PROCESS. SINCE THEN, her JOURNEY'S BEEN FULL OF DISCOVERIES – ABOUT EVOLVING AS A MAKER AND FINDING POWER WITHIN FLEXIBILITY.

When asked what motivates her, she says, “I have to create. I love the process of seeing an idea evolve into something that creates an experience, tells a story, makes a connection, unlocks a thought, shifts the view of an opinion, makes others relate, or inspires them to create something new. There’s nothing better than that for me.”

She’s currently reading “Every Tool’s a Hammer: Life is What You Make It” by Adam Savage, where he discusses his life and lessons learned throughout his long career as a maker. “Growing up watching MythBusters, I saw every episode multiple times, often on repeat. Watching their processes of research, exploration, problem-solving, failing, learning, and succeeding captivated me.” This show was likely one of the main influences steering her down the path of making.

She talks about how she struggled with her seemingly ever-shifting creativity. She would learn a new craft or skill, even try a new sport, reach a point of greatness, then abandon it, blaming herself for “always being like this.“ More than anything, she wanted to excel in one specific thing rather than be a “Jack of all trades” – the negativity associated with that phrase had taken its toll.

“It took me years to realize that being a multi-passionate “maker” is a powerful ability. I can look at something, understand it, visualize how it’s made, and then make it.” This ability has proven to be the driving force behind every project she’s undertaken, a skill that allows her to break creative boundaries and find solutions to challenges.

A selection of Personal Projects

Portfolio by sally storm

Sr. Creative Marketing Manager