Expertise

Who I am

hi, i'm sally

"I turn pixels into immersive player experiences"

I’ve worked in the gaming industry for 10 years, putting my Bachelors Degree in Graphic Design and Visual Communication to good use. Regardless of job title, I’ve always been trusted by my peers to carry the responsibility of a wide range of assignments, knowing I would deliver.

I’ve become an experienced, multi-passionate, observant and decisive Senior Creative Marketing Manager, able to successfully support, lead and grow a diverse creative team.

My expertise in gaming, online communities, storytelling, production and creative management has played a pivotal role in the success of the projects I’ve supported and led, together with talented individuals and teams over the years.

Skills That Define Me

"If you design things for the way people actually are, you’ll be surprised how many people like what you do."

"Design for How People Learn" by Julie Dirksen

Attention to Detail

Recognizing and removing unnecessary design elements to enhance others, ensuring a clean and focused layout that guides the viewer’s attention appropriately.

Consistency

Conducting meticulous reviews at each design iteration, ensuring every pixel contributes to a visually cohesive design, resulting in consistently high quality deliverables.

Illustration and Artwork

Collaborating closely with development teams, understanding content themes, and creating illustrations that enhance and elevate the storytelling of deliverables.

Skills That Define Me

"Great leaders are willing to sacrifice their own personal interests for the good of the team."

"Start with Why" by Simon Sinek

Leadership

During challenging projects, provided clear direction, motivation, and solutions, ensuring the team remained focused and achieved successful outcomes.

Problem-Solving

Identified inefficiencies in project workflows, implemented strategic adjustments, and introduced tools that streamlined processes, leading to enhanced project delivery timelines.

Brand Understanding

Recognized the unique attributes of the brand and integrated them creatively into design elements, enhancing brand recognition and resonance.

Skills That Define Me

"Social media is about sociology and psychology more than technology."

"The Art of Social Media" by Guy Kawasaki and Peg Fitzpatrick

Trend Prediction

Anticipated trends, understanding what would resonate with our players, and crafted content strategies that contributed to the creation of relatable and engaging content.

Strategic Thinking

Developed comprehensive cross-channel strategies, ensuring consistent messaging and tailored content that resonated with diverse audiences on different platforms.

Data Analytics and Insights

Translated social media data into actionable insights for stakeholders, contributing valuable information on how use this to grow and strengthen our presence online.

Skills That Define Me

"Community is about making the connections among our various ‘gifts’ to create a whole that is greater than the sum of its parts."

"Community: The Structure of Belonging" by Peter Block

Moderation Skills

Demonstrated adeptness in handling diverse opinions, diffusing conflicts, and ensuring a welcoming and inclusive space for players.

Content Creation

By immersing myself in the community, I captured moments that players could truly relate to, fostering a strong sense of connection and inclusion among players.

Event Planning

Actively sought input from community members, adapting event plans based on their preferences and feedback to ensure ongoing success.

Skills That Define Me

"To think too long about doing a thing often becomes its undoing."

"Project Management for the Unofficial Project Manager" by Kory Kogon, Suzette Blakemore, and James Wood

Risk Management

Used past projects to identify patterns and trends, allowing for the development of preemptive strategies to address recurring challenges.

Stakeholder Management

Implemented communication strategies that encouraged regular updates, feedback, and collaboration, establishing an environment where stakeholders felt informed and valued.

Adaptability

Found creative solutions allowing major restructuring of the project production. Keeping the team on track, when met with unexpected changes to delivery deadline.

Portfolio by sally storm

Sr. Creative Marketing Manager