Teamwork & Strategy
How she works
Oversaw multiple creative projects from concept to delivery, ensured high-quality execution and timely completion while maintaining a keen attention to detail.
Spirit World
created a marketability test campaign with a CPI of $0.67 in the USA
Casual Farming Indie Mobile Game | Marketability Campaign | 2024 - 2025
Team size
Methodology
Project Duration
My Achievement
4
Agile + Kanban
8 weeks
$0.67 CPI
testimonial
Role Creative Marketing Lead / UA Manager / Content Creator
Responsibilities Creative Direction, Content Creation, Copywriting, Project Management and Campaign Management.
- Developed and executed UA creative strategy that resonated with our target audience. Assisted by the CEO, game developer and artists, I was able to produce a large amount of creatives in a short amount of time.
- Optimized the campaign by conducting a/b tests and producing new creatives based on findings. Improving CPI and conversion rate while maintaining a visually appealing brand presence across all platforms.
- Ensured the team stayed informed throughout the project by sharing creative performance insights, reporting on daily developments and providing recommendations for the game development team based on emerging trends and documented research.
Spirit World offers a lighthearted path to self-care and inner peace. Helping players improve mental wellness through calming mini-games like meditation and breathing exercises to exhale their worries away.
Choco chef
Optimized production time by 50%, without compromising on quality
Match 3 Mobile Game | Marketability Test Project | 2023
Team size
Methodology
Project Duration
my Achievement
8
Agile + Kanban
3 weeks
50% time reduction
Role Sr. Creative Marketing Manager
Responsibilities Creative Direction, Team Management, Project Management and Hands-on Creative Production.
- Oversaw the creative production pipeline by leading brainstorming sessions, sharing creative performance insights, and providing feedback to the creative team.
- Revised project deadlines and priorities. Clearly explaining the impact on deliverables and team well-being. Ensuring transparent communication, realistic stakeholder expectations and successful project delivery.
- Worked closely with art, UA, and game producer to align on creative strategies and objectives, while providing constructive feedback to both internal and external teams.
Choco Chef a match 3 mobile game with story progression, collecting and crafting features. You follow the story of a female protagonist, who has returned home to help in her grandmothers’ bakery.
Munchies
around 25% CPI improvement, not considering the market "headwinds"
Match 3 Mobile Game | Marketability Test Project | 2021
Team size
Methodology
Project Duration
my Achievement
8
Agile + Kanban
6 weeks
25% CPI improvement
Role Creative Marketing Coordinator
Responsibilities Creative Direction, Team Management, Project Management and Hands-on Creative Production.
- Oversaw the creative production pipeline by leading brainstorming sessions, sharing creative performance insights, and providing feedback to the creative team.
- Worked closely with art, UA, and game producer to align on creative strategies and objectives, while providing constructive feedback to both internal and external teams.
Munchies a colorful cartoon themed match 3 mobile game, with an interesting booster combo feature, and a rebuild progression system.
Metroland
Increased trailer click-through rate (CTR) on Google Play Store by 146.67%, from 4.5% to 11.1%, through strategic thumbnail redesign
Endless Runner | Store Creatives Production Cycle | 2019 - 2020
Team size
Methodology
Project Duration
my Achievement
6
Kanban
4 weeks pr. cycle
146.67% CTR increase
Role Creative Marketing Coordinator
Responsibilities Content Creation, Project Management, Go-To-Market Strategy and Social Media Management.
- Optimized app store pages (Apple and Google Play) by crafting awesome assets and conducting a/b tests to drive high conversion rates and maintain a visually appealing brand presence across all platforms.
- Planned, coordinated, and followed up on the team’s workload on a weekly basis (incl. backlog grooming, sprint planning, daily standups, release management).
Metroland a vibrant endless runner available on platforms like Nintendo Switch and Google Play Store. This arcade-style game challenges players to run, dodge obstacles, and collect rewards while escaping oppressive forces in a futuristic world.
Subway Surfers
Optimized production time by 50%, increased quality & content output by 40%
Endless Runner | Store Creatives Production Cycle | 2016 - 2018
Team size
Methodology
Project Duration
my Achievement
3 – 6
Kanban
4 weeks pr. cycle
50% time reduction
Roles Creative Marketing Assistant / Creative Marketing Coordinator
Responsibilities Content Creation, gradually expanding to include Creative Direction and Social Media Management.
- Documented industry trends and competitor strategies, using insights to push creative boundaries and explore new ways to market to our target audience.
- Monitored industry trends and competitor strategies through thorough market research. Continuously identify opportunities to streamline workflows and enhance creative processes for maximum impact.
- Planned, coordinated, and followed up on the team’s workload on a weekly basis (incl. backlog grooming, sprint planning, daily standups, release management).
Subway Surfers an endless runner, travel the world, unlock new characters and complete collections. A global hit amongst teens and young adults with 1B+ downloads.